Being the freelance graphic designer
What Is Freelance Designing?
Freelance designing is the act of producing design works in exchange for pay. Freelance graphic designers usually work to fulfill client’s creative needs.
Some of the freelancing jobs for graphic designers include:
1. Logo design
2. Social media design
3. Photoshop editing
4. Name card and stationery
5. Brochure, poster, bunting
6. Book cover and packaging
7. …and many more
Freelance graphic designers may work with a particular client for a one-off project or build a long-term working partnership with the client.
Why Should I Be A Freelance Graphic Designer?
1. Lifestyle flexibility
Graphic designers live and breathe creativity. With freelance designing, let your creativity run wild wherever and whenever you are. Whether it’s working from home or from your favourite coffeeshop, savour the freedom of working on your own terms.
2. Make Money Out of Your Passion
If positive feedback of your designs gives you a sense of satisfaction and you are actually making money out of it, there is no reason to hesitate to be a freelance graphic designer.
3. High Demand
“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au
In this era of constant bombardment with online and offline advertisements, it takes an excellent first impression to catch the target audience’s eyes. Whether conscious or not, design is undoubtedly one of the major factors of how people perceive businesses and their products, which will subsequently impact their purchasing decisions.
Realising the importance of excellent design, more and more businesses are willing to spend on quality design services. Freelance graphic designers are very much in demand to supply visuals that complement businesses by applying design principles to business aspects such as branding and various creative marketing campaigns.
What Do I Need To Be A Freelance Grphic Designer?
1. A laptop/PC
2. Good internet connection
3. Design software programs and the skills to use them
4. Creativity
5. Attention to detail
6. Good work ethics to keep client’s information private and confidential
7. Excellent communication skills
8. Ability to adapt to client’s requests
9. Ability to work within deadlines
10. Appetite for continuous learning
11. Passion for designing!
Tip: upload your design portfolio to let potential clients see samples of your work!
Who Are My Clients?
Your clients may range from newbie business owners needing a logo to marketers needing help with designs to fit their marketing campaigns. With designing skills being highly sought after, the sky is the limit.
How Should I Charge Clients?
Fees for freelance designing are ultimately decided by the freelancer. Per hour or per project rates are common. For newbies, rates are lower but as the portfolio expands, rates can be revised accordingly.
